{"id":3679,"date":"2017-10-03T20:56:40","date_gmt":"2017-10-03T17:56:40","guid":{"rendered":"http:\/\/www.pilvi.com\/?p=3679\/"},"modified":"2018-12-14T14:36:02","modified_gmt":"2018-12-14T11:36:02","slug":"conversion-rate-konversioaste-saas-metriikka","status":"publish","type":"post","link":"https:\/\/www.pilvi.com\/fi\/conversion-rate-konversioaste-saas-metriikka\/","title":{"rendered":"Conversion Rate \u2013 Konversioaste (SaaS-metriikka)"},"content":{"rendered":"

Conversion Rate<\/h1><\/div>

Konversioaste<\/h2><\/div>
Vierailijasta kirjautujaksi (kokeilu) konversio<\/h5>\n

SaaS-yrityksen on t\u00e4rke\u00e4 olla perill\u00e4 siit\u00e4, kuinka moni sivuilla k\u00e4yneest\u00e4 henkil\u00f6st\u00e4 p\u00e4\u00e4tt\u00e4\u00e4 testata tuotetta. Sen seuraamiseen k\u00e4ytet\u00e4\u00e4n muutosaste-tunnuslukua (Visitors-to-Signup Conversion rate). Jos suhde on alhainen, voi yritys mietti\u00e4 esimerkiksi kotisivunsa rakenteen uudistamista, ydinviestin kirkastamista tai valitun asiakaskohderyhm\u00e4n uudelleen m\u00e4\u00e4rittely\u00e4.<\/p>\n

Kokeilijasta k\u00e4ytt\u00e4j\u00e4ksi asiakkaaksi konversio<\/h5>\n

Lopulta yritys saa itselleen asiakkaita. T\u00e4ll\u00f6in voidaan seurata, kuinka moni tuotetta kokeilleesta lopulta siirtyy maksavaksi asiakkaaksi (Signup-to-Customer Conversion rate). Jos suhde on alhainen, kannattaa yrityksen esimerkiksi mietti\u00e4 tuotteensa kehitt\u00e4mist\u00e4 tai uudelleen hinnoittelua. On t\u00e4rke\u00e4\u00e4 huomata, ett\u00e4 maksavia asiakkaita tulee verrata edellisen kuun kokeilijoiden m\u00e4\u00e4r\u00e4\u00e4n, mik\u00e4li kokeilujakso on ollut kuukauden mittainen.<\/p>\n

Lopulta vain pieni osa mahdollisista asiakkaista ryhtyy maksamaan tuotteestasi<\/h5>\n

Mik\u00e4li etsii yll\u00e4 oleville konversioarvoille jotain tietty\u00e4 lukua, joka kertoo, meneek\u00f6 yritystoiminnalla hyvin vai huonosti, joutuu pettym\u00e4\u00e4n. Huono ja hyv\u00e4 luku ovat tilanteen mukaan muuttuvia arvoja, eik\u00e4 niille voi m\u00e4\u00e4ritt\u00e4\u00e4 yksiselitteisi\u00e4 raja-arvoja. Mik\u00e4li konversio kokeilijoista asiakkaiksi on 10 %, kannattaa pyrki\u00e4 nostamaan se 25 %:iin, mik\u00e4li se jo 25 %, kannattaa pyrki\u00e4 50 %:iin jne. T\u00e4rkeint\u00e4 on aina pyrki\u00e4 parantamaan saatuja lukuarvoja.<\/p>\n<\/div>

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<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[76,73,75,74],"class_list":["post-3679","post","type-post","status-publish","format-standard","hentry","category-saas-startup-sanasto","tag-kirjautumiset","tag-konversio","tag-saas-metriikka","tag-signups"],"yoast_head":"\nConversion Rate \u2013 Konversioaste (SaaS-metriikka) - Pilvi\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pilvi.com\/fi\/conversion-rate-konversioaste-saas-metriikka\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Rate \u2013 Konversioaste (SaaS-metriikka) - 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