{"id":3685,"date":"2017-10-03T21:05:29","date_gmt":"2017-10-03T18:05:29","guid":{"rendered":"http:\/\/www.pilvi.com\/?p=3685\/"},"modified":"2018-12-14T14:36:02","modified_gmt":"2018-12-14T11:36:02","slug":"mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman","status":"publish","type":"post","link":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/","title":{"rendered":"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma"},"content":{"rendered":"

MRR Churn<\/h1><\/div>

Kuukausittain toistuvan liikevaihdon poistuma (asiakaspoistuman tulos)<\/h2><\/div>

Toistuvan liikevaihdon poistuma (MRR Churn) kertoo paljon SaaS-liiketoiminnan elinvoimasta pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4. Tulevaisuudessa syntyv\u00e4t tulot ovat muuttuvia tarkasteluhetken mukaan. Tietyn hetken tulevaisuuden tuloja lis\u00e4\u00e4v\u00e4t kuukauden aikana saatujen uusien asiakkaiden synnytt\u00e4m\u00e4t uudet tulot ja olemassa olevien asiakkaiden tekem\u00e4t palvelup\u00e4ivitykset (Uusi palvelu \u2013 Vanha palvelu = P\u00e4ivityksen tuottaman tulonlis\u00e4ys). Tulevaisuudessa saatavia tuloja puolestaan v\u00e4hent\u00e4v\u00e4t kuukauden aikana palvelun lopettavien asiakkaiden tuottama kuukausittainen liikevaihto, joka menetet\u00e4\u00e4n, sek\u00e4 palvelup\u00e4ivitykset, joissa asiakkaat p\u00e4ivitt\u00e4v\u00e4t tuotteensa kalliimmasta halvempaan.<\/p>\n

Kuukausittain kertyv\u00e4\u00e4n liikevaihtoon vaikuttavat uudet asiakkaat, palvelup\u00e4ivitykset sek\u00e4 poistuvat asiakkaat.<\/p>\n

Kuukausittain kertyv\u00e4\u00e4n liikevaihtoon liittyvi\u00e4 t\u00e4rkeimpi\u00e4 mitattavia tunnuslukuja ovat MRR Churn rate, joka kuvastaa menetetyn MRR:n suhdetta kuun alussa olleeseen MRR:\u00e4\u00e4n sek\u00e4 MRR month-to-month-growth, joka kuvastaa MRR:n muutosta suhteessa edelliseen kuukauteen.<\/p>\n

MRR Churn<\/h5>\n

Laskentatavoissa on eroja l\u00e4hteest\u00e4 riippuen, sill\u00e4 useinkaan kuukauden aikana menetetyn MRR:n arvosta ei v\u00e4hennet\u00e4 saman kuukauden aikana tehtyj\u00e4 yl\u00f6sp\u00e4in suuntautuneita palvelup\u00e4ivityksi\u00e4. T\u00e4ll\u00f6in kaava supistuu muotoon: Menetetty MRR \/ MRR kuun alussa.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>

Ota Pilvi\u2122 k\u00e4ytt\u00f6\u00f6nne<\/span><\/h3><\/div><\/div><\/div>
<\/div><\/div><\/div>
Demo<\/span><\/a><\/div>
<\/div><\/div><\/div>
Ilmaisversio<\/span><\/a><\/div>
<\/div><\/div><\/div>
Osta<\/span><\/a><\/div>
<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[80,79,78,64,18,75],"class_list":["post-3685","post","type-post","status-publish","format-standard","hentry","category-saas-startup-sanasto","tag-asiakaspoistuma","tag-churn","tag-liikevaihto","tag-mrr","tag-saas","tag-saas-metriikka"],"yoast_head":"\nMRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma - Pilvi\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma - Pilvi\u2122\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/\" \/>\n<meta property=\"og:site_name\" content=\"Pilvi\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-03T18:05:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-14T11:36:02+00:00\" \/>\n<meta name=\"author\" content=\"tapio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"tapio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/fi\\\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/fi\\\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\\\/\"},\"author\":{\"name\":\"tapio\",\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/#\\\/schema\\\/person\\\/0d872b1ddfbbf05b4744719388e80484\"},\"headline\":\"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma\",\"datePublished\":\"2017-10-03T18:05:29+00:00\",\"dateModified\":\"2018-12-14T11:36:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/fi\\\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\\\/\"},\"wordCount\":919,\"publisher\":{\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/#organization\"},\"keywords\":[\"asiakaspoistuma\",\"churn\",\"liikevaihto\",\"MRR\",\"saas\",\"SAAS-metriikka\"],\"articleSection\":[\"SaaS-start-up -sanasto\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/fi\\\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\\\/\",\"url\":\"https:\\\/\\\/www.pilvi.com\\\/fi\\\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\\\/\",\"name\":\"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma - Pilvi\u2122\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/#website\"},\"datePublished\":\"2017-10-03T18:05:29+00:00\",\"dateModified\":\"2018-12-14T11:36:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/fi\\\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\\\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pilvi.com\\\/fi\\\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/fi\\\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pilvi.com\\\/fi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/\",\"name\":\"Pilvi\u2122\",\"description\":\"Sales Automation for SaaS and other Cloud Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/#organization\",\"name\":\"Pilvi Cloud Company Oy\",\"url\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.pilvi.com\\\/files\\\/2017\\\/02\\\/Pilvi_logo_y49_retina.png\",\"contentUrl\":\"https:\\\/\\\/www.pilvi.com\\\/files\\\/2017\\\/02\\\/Pilvi_logo_y49_retina.png\",\"width\":252,\"height\":98,\"caption\":\"Pilvi Cloud Company Oy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pilvi.com\\\/en\\\/#\\\/schema\\\/person\\\/0d872b1ddfbbf05b4744719388e80484\",\"name\":\"tapio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02b45d5a03b19afa380a2177d63f9f9596b1a5ea522988b010914e972c808f36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02b45d5a03b19afa380a2177d63f9f9596b1a5ea522988b010914e972c808f36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02b45d5a03b19afa380a2177d63f9f9596b1a5ea522988b010914e972c808f36?s=96&d=mm&r=g\",\"caption\":\"tapio\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma - Pilvi\u2122","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/","og_locale":"fi_FI","og_type":"article","og_title":"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma - Pilvi\u2122","og_url":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/","og_site_name":"Pilvi\u2122","article_published_time":"2017-10-03T18:05:29+00:00","article_modified_time":"2018-12-14T11:36:02+00:00","author":"tapio","twitter_card":"summary_large_image","twitter_misc":{"Kirjoittanut":"tapio","Arvioitu lukuaika":"5 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/#article","isPartOf":{"@id":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/"},"author":{"name":"tapio","@id":"https:\/\/www.pilvi.com\/en\/#\/schema\/person\/0d872b1ddfbbf05b4744719388e80484"},"headline":"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma","datePublished":"2017-10-03T18:05:29+00:00","dateModified":"2018-12-14T11:36:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/"},"wordCount":919,"publisher":{"@id":"https:\/\/www.pilvi.com\/en\/#organization"},"keywords":["asiakaspoistuma","churn","liikevaihto","MRR","saas","SAAS-metriikka"],"articleSection":["SaaS-start-up -sanasto"],"inLanguage":"fi"},{"@type":"WebPage","@id":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/","url":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/","name":"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma - Pilvi\u2122","isPartOf":{"@id":"https:\/\/www.pilvi.com\/en\/#website"},"datePublished":"2017-10-03T18:05:29+00:00","dateModified":"2018-12-14T11:36:02+00:00","breadcrumb":{"@id":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pilvi.com\/fi\/mrr-churn-toistuvan-liikevaihdon-asiakaspoistuman\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pilvi.com\/fi\/"},{"@type":"ListItem","position":2,"name":"MRR Churn \u2013 Kuukausittain toistuvan liikevaihdon poistuma"}]},{"@type":"WebSite","@id":"https:\/\/www.pilvi.com\/en\/#website","url":"https:\/\/www.pilvi.com\/en\/","name":"Pilvi\u2122","description":"Sales Automation for SaaS and other Cloud Services","publisher":{"@id":"https:\/\/www.pilvi.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pilvi.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/www.pilvi.com\/en\/#organization","name":"Pilvi Cloud Company Oy","url":"https:\/\/www.pilvi.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/www.pilvi.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.pilvi.com\/files\/2017\/02\/Pilvi_logo_y49_retina.png","contentUrl":"https:\/\/www.pilvi.com\/files\/2017\/02\/Pilvi_logo_y49_retina.png","width":252,"height":98,"caption":"Pilvi Cloud Company Oy"},"image":{"@id":"https:\/\/www.pilvi.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.pilvi.com\/en\/#\/schema\/person\/0d872b1ddfbbf05b4744719388e80484","name":"tapio","image":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/secure.gravatar.com\/avatar\/02b45d5a03b19afa380a2177d63f9f9596b1a5ea522988b010914e972c808f36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02b45d5a03b19afa380a2177d63f9f9596b1a5ea522988b010914e972c808f36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02b45d5a03b19afa380a2177d63f9f9596b1a5ea522988b010914e972c808f36?s=96&d=mm&r=g","caption":"tapio"}}]}},"_links":{"self":[{"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/posts\/3685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/comments?post=3685"}],"version-history":[{"count":3,"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/posts\/3685\/revisions"}],"predecessor-version":[{"id":4009,"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/posts\/3685\/revisions\/4009"}],"wp:attachment":[{"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/media?parent=3685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/categories?post=3685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pilvi.com\/fi\/wp-json\/wp\/v2\/tags?post=3685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}