{"id":4575,"date":"2017-12-29T16:04:23","date_gmt":"2017-12-29T14:04:23","guid":{"rendered":"http:\/\/www.pilvi.com\/?p=4575"},"modified":"2018-12-14T14:35:53","modified_gmt":"2018-12-14T11:35:53","slug":"dau-daily-active-users-aktiiviset-kayttajat","status":"publish","type":"post","link":"https:\/\/www.pilvi.com\/fi\/dau-daily-active-users-aktiiviset-kayttajat\/","title":{"rendered":"DAU \u2013 Daily Active Users \u2013 Aktiiviset k\u00e4ytt\u00e4j\u00e4t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1>DAU \u2013 Daily Active Users \u2013 Aktiiviset k\u00e4ytt\u00e4j\u00e4t<\/h1>\n<p>Jos t\u00e4m\u00e4n luvun saa kasvamaan niin ollaan aika hyv\u00e4ll\u00e4 mallilla liiketoiminnassa.\u00a0 DAU:ssa on kyse siis aktiivisista p\u00e4ivitt\u00e4isist\u00e4 k\u00e4ytt\u00e4jist\u00e4. Jos k\u00e4ytt\u00e4j\u00e4 tulee tuotteen pariin uudelleen ja uudelleen (joka p\u00e4iv\u00e4) on se toki merkki siit\u00e4, ett\u00e4 jotain siin\u00e4 on hyv\u00e4\u00e4 (ellei addiktiosta ole kyse). Usein korkea DAU kulminoituu kahteen asiaan, k\u00e4ytt\u00f6kokemukseen ja k\u00e4yt\u00f6st\u00e4 saatuun arvoon. Joskus pelkk\u00e4 hyv\u00e4 k\u00e4ytt\u00f6kokemus riitt\u00e4\u00e4 arvoon, kuten vaikka hyvin toimivissa k\u00e4ytt\u00f6j\u00e4rjestelmiss\u00e4 tai peleiss\u00e4. Jos k\u00e4ytt\u00e4j\u00e4si eiv\u00e4t palaa tuotteen pariin, on tilanne ongelmallinen. \u00a0MAU (Monthly Active Users) on vastaavasti kuukausittainen aktiivinen k\u00e4ytt\u00e4j\u00e4.<\/p>\n<p>NLS &#8211; Never Login Signups on sitten eri luku ja se kertoo, ett\u00e4 rahaa ollaan poltettu markkinointiin vaikka tuote ei luo asiakkaalle arvoa. Toki laivauskin (onboarding) voi ollan ongelmakohta. Tai ihan kohtaamisongelma, myyd\u00e4\u00e4n jotain mit\u00e4 ei olla. Eli k\u00e4ytt\u00e4ji\u00e4 kyll\u00e4 virtaa, mutta palveluun, mutta k\u00e4ytt\u00f6 loppuu hyvin pian.<\/p>\n<p>Tags: DAU, k\u00e4ytt\u00f6kokemus, aktiiviset k\u00e4ytt\u00e4j\u00e4t, addiktio, MAU<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[173,172,170,171,174],"class_list":["post-4575","post","type-post","status-publish","format-standard","hentry","category-saas-startup-sanasto","tag-addiktio","tag-aktiiviset-kayttajat","tag-dau","tag-kayttokokemus","tag-mau"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DAU \u2013 Daily Active Users \u2013 Aktiiviset k\u00e4ytt\u00e4j\u00e4t - Pilvi\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pilvi.com\/fi\/dau-daily-active-users-aktiiviset-kayttajat\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAU \u2013 Daily Active Users \u2013 Aktiiviset k\u00e4ytt\u00e4j\u00e4t - 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