{"id":4595,"date":"2017-12-29T16:35:37","date_gmt":"2017-12-29T14:35:37","guid":{"rendered":"http:\/\/www.pilvi.com\/?p=4595"},"modified":"2018-12-14T14:35:45","modified_gmt":"2018-12-14T11:35:45","slug":"freemium-ilmaisversio","status":"publish","type":"post","link":"https:\/\/www.pilvi.com\/fi\/freemium-ilmaisversio\/","title":{"rendered":"Freemium \u2013 Ilmaisversio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1>Freemium \u2013 Ilmaisversio<\/h1>\n<p>Yhti\u00f6 jakaa tuotteesta ilmaista, ominaisuuksiltaan v\u00e4h\u00e4isemp\u00e4\u00e4 versiota. Tavoitteen on, ett\u00e4 osa Freemium-k\u00e4ytt\u00e4jist\u00e4 konvertoituu maksullisen tuotteen k\u00e4ytt\u00e4jiksi. Freemium-tuotteen jakelu on volyymituotteille soveltuva asiakashankinnan keino.<\/p>\n<p>Ilmaisversio (Freemium) on syyt\u00e4 erottaa ilmaisesta kokeilusta (Free Trial).\u00a0 Ensimm\u00e4inen on aito tuote jota voi k\u00e4ytt\u00e4\u00e4 ilmaiseksi (rajatuilla ominaisuuksilla) pysyv\u00e4sti. J\u00e4lkimm\u00e4inen taas on yleens\u00e4 maksullisen t\u00e4ysversion ajallisesti rajattu kokeilujakso. Kokeilujakso on yleens\u00e4 14 tai 30 p\u00e4iv\u00e4\u00e4.<\/p>\n<p>Freemium tuote voi olla rajattu ominaisuuksien tai m\u00e4\u00e4r\u00e4llisten kapasiteettiarvojen perusteella. Esim tuotteeseen avattavien\/tallennettavien tietojen m\u00e4\u00e4r\u00e4\u00e4 on rajattu. Toisaalta tuotteesta voi puuttua jotain ominaisuuksia joita asiakas joka on valmis tuotteesta maksamaan tarvitsee.<\/p>\n<p>Freemium-tuotteen kohderyhm\u00e4\/k\u00e4ytt\u00f6tarkoitus voi olla my\u00f6s eri kuin maksullisen tuotteen. T\u00e4ll\u00f6in ilmaistuotteen k\u00e4ytt\u00e4j\u00e4 jollain tavoin vaikuttaa maksullisen tuotteen hankintaan. Esim kuluttajak\u00e4ytt\u00f6\u00f6n tarkoitettu versio on ilmainen, mutta yrityksille tarjottava versio on maksullinen. T\u00e4ll\u00f6in tuotteeseen tutustutaan vapaa-ajalla ja sitten halutaan se my\u00f6s t\u00f6ihin.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[212,48,210,211],"class_list":["post-4595","post","type-post","status-publish","format-standard","hentry","category-saas-startup-sanasto","tag-30-paivaa","tag-freemium","tag-ilmaisversio","tag-kokeilu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Freemium \u2013 Ilmaisversio - Pilvi\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pilvi.com\/fi\/freemium-ilmaisversio\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freemium \u2013 Ilmaisversio - 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